Every second, there are 2.3 million searches performed on Google, and the majority of search results pages include Google ads. Paid for by businesses, Google ads can be an extremely effective way of driving relevant, qualified traffic to your website exactly when people are searching for the types of products or services your business offers.

With the new year approaching, we’re starting to explore upcoming web design trends for 2021. Take a moment to think about the websites you’ve seen over the last few months. There are probably a handful that stuck out to you based on their user-friendly interface and appealing layout. The same goes for the websites with a terrible user experience — they stick with you and might even leave you with a negative feeling about the brand.

Sometimes likes are not enough. Apart from getting cheap YouTube likes, you also need to consider and optimize the SEO of your videos. This element will help your videos appear on search results and rank higher. To optimize the SEO of your videos, you simply need to figure out the best keywords for your content and then spread it in your title, description, tags, and even the text of your video. However, keyword research is a challenging process that requires a lot of time.

“It may be a bit of an oversimplification—and of course, the lines are always blurring—but it’s helpful to think of UX and UI as left and right-brain, respectively. Thinking of it in this context clarifies how complementary the two disciplines really are—and just how important it is to employ them both.” – Matthew Edwards, Art Director at eCity Interactive